The gap between large companies and SMEs is also notable when we talk about introducing intangible consulting services in the latter; solutions including numerous interventions related to the development of the hr outsourcing companies . I am referring to projects that have to do with subjects as delicate as they are debatable, such as the management of commitment, the improvement of internal communication, plans to promote motivation or involvement of staff, measures to promote internal branding or for promoting the employer brand, projects related to strengthening a company culture or the assurance actions in change management processes and many others that have to do with training or formation plans, with entry policies, with evaluation strategies or adaptation of people-positions and, even, with management development projects. In such assumptions, the refusal of small and medium-sized entrepreneurs to meet with consultants is the most common trend, with few CEOs of...